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Consumption Culture of Saudi Families During the COVID-19 Pandemic: A Field Study
Abstract
This chapter aims at revealing the extent of the change in the consumption culture of the Saudi family during the corona pandemic. To achieve the objectives of the chapter, the descriptive and analytical approach was relied upon, and the study sample consisted of 172 individuals from families in Saudi society, especially the eastern region in the kingdom. The necessary data were collected using a questionnaire with a stability coefficient of 0.830. It was applied to the study sample digitally. The results of the study revealed that there is a shift in the consumer preferences in terms of the type of goods and services that Saudi society used after the pandemic. Additionally, a set of proposals was put forward expressing the Saudi family's point of view on the consumption pattern in times of crisis.
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