The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Contemporary Art Museums' Marketing Strategies: The Case of the Istanbul Modern Art Museum
Abstract
Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.
Related Content
|
Riann Singh, Shalini Ramdeo.
© 2023.
26 pages.
|
|
Fred Moonga, Trevor Sichombo, Siwa Irene Mwene, Richard Mweemba.
© 2023.
18 pages.
|
|
Zeinab Asef Arees.
© 2023.
16 pages.
|
|
Anand Jha, Namita Saxena, Suhel Ahmed Khan, Manoj Kr. Niranjan.
© 2023.
31 pages.
|
|
Muhammad Faisal Sultan, Imam Uddin, Muhammad Asif, Asim Rafiq.
© 2023.
9 pages.
|
|
Muhammad Faisal Sultan, Sadia Khurram Shaikh, Aamir Firoz Shamsi, Ghazala Shaukat.
© 2023.
11 pages.
|
|
Anita Damenshie-Brown, Kingsley Ofosu-Ampong.
© 2023.
24 pages.
|
|
|