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Copyright and Ethical Issues in Emerging Models for the Digital Media Reporting of Sports News in Australia
Abstract
The chapter examines the copyright and ethical issues raised by emerging models for the digital media reporting of sports news in Australia. In particular, it explores the use by news organisations of a defence in copyright law that provides protection against an infringement action for the reporting of news and the use by sports organisations of journalist accreditation to limit, by way of contract, the uses made of copyright material generated at sports events. It briefly outlines some proposed responses to these issues, including amending copyright law or establishing an industry code of conduct for the accreditation of news organisations accessing and reporting on sports events in the digital media. These matters were raised in a 2009 Senate inquiry. The inquiry attracted submissions from international news organisations concerned that a more restricted access regime established by sports organisations in Australia might influence the terms negotiated in other countries. The conflicts arising in this industry sector are a small part of a much larger international landscape in which new digital communications technologies are offering greater business opportunities but at the same time challenging existing commercial relationships.
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