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Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Corporate Blogging

Corporate Blogging
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Author(s): Uma Devi Doraiswamy (Western Kentucky University, USA)
Copyright: 2008
Pages: 9
Source title: Handbook of Research on Computer Mediated Communication
Source Author(s)/Editor(s): Sigrid Kelsey (Louisiana State University, USA) and Kirk St.Amant (East Carolina University, USA)
DOI: 10.4018/978-1-59904-863-5.ch052

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Abstract

The 21st century has seen revolutionary changes in online communication. Many information centers, educational institutions and business organizations are using Web logs along with other forms of communication to enhance their services. This chapter will explain corporate blogs, both its benefits and risks. It will explain with examples why blogs are important to organizations in terms of knowledge management, team management, marketing, collaboration and building customer relationship. Also it will give suggestions as to how information specialists or librarians, as information managers and disseminators of information in organizations, can assist in setting up blogs and in training the employees to learn the new communication technology.

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