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Corporate Social Responsibility: Theory and Applications

Corporate Social Responsibility: Theory and Applications
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Author(s): Kijpokin Kasemsap (Suan Sunandha Rajabhat University, Thailand)
Copyright: 2017
Pages: 31
Source title: Strategic Human Capital Development and Management in Emerging Economies
Source Author(s)/Editor(s): Anshuman Bhattacharya (Sunbeam College for Women, India)
DOI: 10.4018/978-1-5225-1974-4.ch009

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Abstract

This chapter emphasizes the overview of corporate social responsibility (CSR); the practices and disclosure of CSR; CSR and human values; CSR in mining operations; CSR in sports tourism industry; CSR in emerging economies; and the perspectives of CSR in the digital age. A strategic approach to CSR is crucial to a company's success. CSR can bring various benefits in terms of risk management, cost savings, access to capital, customer relationships, human resource management, and innovation capacity. CSR encourages more social and environmental responsibility from the corporate sector at a time when the crisis has damaged consumer confidence and the levels of trust in business. Socially responsible companies can improve their brand reputation, attract more customers, and increase stakeholder engagement. The chapter argues that promoting CSR has the potential to enhance organizational performance and reach strategic goals in the digital age.

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