Corporate-University Partnerships: The Outreach and Engagement Model

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Author(s): Brandon W. Kliewer (Florida Gulf Coast University, USA), Lorilee R. Sandmann (The University of Georgia, USA)and B. PanduRanga Narasimharao (Indira Gandhi National Open University, India)
Copyright: 2013
Pages: 15
Source title: Evolving Corporate Education Strategies for Developing Countries: The Role of Universities
Source Author(s)/Editor(s): B. PanduRanga Narasimharao (Indira Gandhi National Open University, India), S. Rangappa Kanchugarakoppal (Karnataka State Open University, India)and Tukaram U. Fulzele (Indira Gandhi National Open University, India)
DOI: 10.4018/978-1-4666-2845-8.ch020

Keywords: Business & Technical Education / Business Education / Business Science Reference / Education

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Abstract

Corporate-university partnerships have the potential to create a myriad of mutually beneficial and reciprocal outcomes that support a larger public good. Within the various expressions of engagement, this chapter situates the outreach and engagement model historically and politically in the United States (US). A case study of a successful corporate-university partnership in the US is provided and is analyzed using the tenets of community engagement. The discussion of the case features three lessons that have the potential to inform corporate-university partnerships in contexts outside the US. Finally, approaches for implementing university outreach and engagement in the Indian context are proposed.

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