The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Countering Bad Press about Higher Education with Institutional Vision
Abstract
This chapter summarizes findings from several investigations that have performed a DICTION-based content analysis of the mission and vision statements of distinctive types of academic institutions. Key linguistic components found to constitute a well-conceived, viable, and easily diffused institutional vision were isolated, measured, and compared to normative scores gathered from a nationwide sample of colleges and universities. Findings revealed significant stylistic differences across institution types regarding clarity, complexity, pragmatics, optimism, and the ability to unify the campus community. In doing so, they provided a prescription for how mission and vision statements can better serve as guiding, governing, and self-promotional documents, particularly in times of crisis, change, and negative press.
Related Content
|
Ilias Vasileiadis, Ioanna Dimitriadou, Spyros Koutras.
© 2024.
16 pages.
|
|
Efthymia Efthymiou.
© 2024.
15 pages.
|
|
Panagiotis F. Papalexopoulos, Vasia Karra, Theodoros Karakasidis, Denis Vavougios.
© 2024.
17 pages.
|
|
Afroditi Malisiova, Vasiliki Folia.
© 2024.
16 pages.
|
|
Efthymia Efthymiou, Dimitra V. Katsarou.
© 2024.
20 pages.
|
|
Asimina M. Ralli, Maria Alexandri, Maria Sofologi.
© 2024.
17 pages.
|
|
Assimina Tsibidaki, Stergoulla Treha.
© 2024.
14 pages.
|
|
|