Creating and Marketing a Dental Supply Online Store

View Sample PDF

Author(s): David Gadish (California State University, USA)
Copyright: 2008
Pages: 15
Source title: Encyclopedia of Healthcare Information Systems
Source Author(s)/Editor(s): Nilmini Wickramasinghe (Illinois Institute of Technology, USA)and Eliezer Geisler (Illinois Institute of Technology, USA)
DOI: 10.4018/978-1-59904-889-5.ch041

Keywords: Health Information Systems / Medical Information Science Reference / Medicine & Healthcare

Purchase

View Creating and Marketing a Dental Supply Online Store on the publisher's website for pricing and purchasing information.

Abstract

The dental supply company is family owned and operated. It was founded in the 1940s and currently serves approximately 1,000 dental offices and offers over 16,000 different products from over 200 manufacturers. Management did not consider the importance of information technology solutions that other firms have implemented to increase efficiency and cut costs. A decision to modernize came in 2003 as revenues started falling and existing clients started ordering dental supplies from competitors. This analysis covers the first 2 years of marketing from November 2004 to November 2006. The process was preceded with a 2-month campaign planning phase.

The IRMA Community

Research IRM

Creating and Marketing a Dental Supply Online Store

Purchase

Abstract

Related Content

IRMA Sponsors