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Creativity and Innovation for Entrepreneurs in the Circular Economy
Abstract
SMEs uplift a country's economic wellbeing by creating jobs and alleviating poverty. Since poverty and job creation are so important to economies worldwide, policies and legislation have to be developed and implemented that encourage SME growth in world markets. It, however, does not stop there; SMEs have to use tools to strengthen their business operations. This is where the aspect of innovation and creativity is crucial. The researcher is of the opinion that many other theorists share, that is, SMEs cannot grow or sustain themselves without creativity and innovation.
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