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Crowdsourcing in Innovation Activity of Enterprises on an Example of Pharmaceutical Industry

Crowdsourcing in Innovation Activity of Enterprises on an Example of Pharmaceutical Industry
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Author(s): Elżbieta Pohulak-Żołędowska (Wrocław University of Economics, Poland)
Copyright: 2019
Pages: 13
Source title: Crowdsourcing and Knowledge Management in Contemporary Business Environments
Source Author(s)/Editor(s): Regina Lenart-Gansiniec (Jagiellonian University, Poland)
DOI: 10.4018/978-1-5225-4200-1.ch004

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Abstract

The chapter considers issues connected with innovation creation in open innovation model. The knowledge flow in open innovation has been presented. The main “product” of knowledge economy—innovations (as a concept)—are symbolic goods, founded in symbols – not in atoms. This notion causes some consequences typical for information goods, like ease of replication or exchange, zero-marginal replication costs, and cheap storage. On the other hand, there are growing innovation production costs, and uncertainty and risk of innovation activity that discourage companies from being innovative. The idea of open innovation is being used in pharmaceutical industry more and more often in order to cut innovation costs and shorten the new drugs pipelines. One of the most “open” dimensions of innovation activity in pharmaceutical industry is crowdsourcing: a specific sourcing model, an internet-enabled business model that harnesses the creative ability of agents external to organization.

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