Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges

View Sample PDF

Author(s): Andy Chebanne (University of Botswana, Botswana)
Copyright: 2017
Pages: 18
Source title: Managing Knowledge Resources and Records in Modern Organizations
Source Author(s)/Editor(s): Priti Jain (University of Botswana, Botswana)and Nathan Mnjama (University of Botswana, Botswana)
DOI: 10.4018/978-1-5225-1965-2.ch013

Keywords: Business Science Reference / Knowledge Management / Library & Information Science / Management Science

Purchase

View Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges on the publisher's website for pricing and purchasing information.

Abstract

Botswana is known in the recent years for the variety of its ethnic communities' cultural festivals. Activities that celebrate culture of indigenous communities have hitherto remained in the ethno-cultural domains of manifestation or production. While their initial purpose was to celebrate culture, they are increasingly integrating business strategies for the purposes of supporting their annual celebrations and also attracting people with diverse leisure interests. Cultural festivals are emerging local tourism activities that can effectively contribute to economic development and diversification. Strategies that emerge from annual events have been honed over the years and better logistic approaches have ensured their success in commercialization. Coordinated national strategies are required to make festivals attractive tourist destinations on the national calendar.

The IRMA Community

Research IRM

Cultural Festivals of Botswana Ethnic Communities: Business Values and Challenges

Purchase

Abstract

Related Content

IRMA Sponsors