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Data-Driven Information Consumption: Heralding a New “Golden Age” of Journalism and Content Creation?
Abstract
Things are changing dramatically within the publishing industry. However, news media itself isn't on the wane, as many pundits are stating. In this chapter, the author explores how the business model for media organizations is shifting away from print, and away from the “gateway” approach to journalism and content development, in which a few select articles are presented to audience by editors, writers and reporters. In its place, the new digital media model is creating a plethora of content from many different sources, oftentimes first-hand accounts, original sources, or commentary. In the process, rather than resulting in a dearth of news content, audiences have access to an often dizzying, overwhelming and potentially contradictory content. This is creating potentially new roles for news and publishing organizations, serving as sources of validation and aggregation of content. At the same time, the rise of digital media is providing consumers a far wider range of choices pushing media organizations to provide content more tailored to their audiences.
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