Data Mining in Franchise Organizations

View Sample PDF

Author(s): Ye-Sho Chen (Louisiana State University, USA), Robert Justis (Louisiana State University, USA)and P. Pete Chong (University of Houston-Downtown, USA)
Copyright: 2004
Pages: 13
Source title: Organizational Data Mining: Leveraging Enterprise Data Resources for Optimal Performance
Source Author(s)/Editor(s): Hamid Nemati (The University of North Carolina at Greensboro, USA)and Christopher D. Barko (Laboratory Corporation of America, USA)
DOI: 10.4018/978-1-59140-134-6.ch015

Keywords: Data Mining / Data Mining and Databases / Information Science Reference / Library & Information Science

Purchase

View Data Mining in Franchise Organizations on the publisher's website for pricing and purchasing information.

Abstract

Franchising has been used by businesses as a growth strategy. Based on the authors’ cumulative research and experience in the industry, this paper describes a comprehensive framework that describes both the franchise environment — from customer services to internal operations — and the pertinent data items in the system. The authors identify the most important aspects of a franchising business, the role of online analytical processing (OLAP) and data mining play and the data items that data mining should focus on to ensure its success.

The IRMA Community

Research IRM

Data Mining in Franchise Organizations

Purchase

Abstract

Related Content

IRMA Sponsors