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Data Mining and Privacy Protection
Abstract
Modern data mining tools search databases for hidden patterns, finding predictive information that is otherwise not evident. There exist four models for privacy protection, which depending on their application, can be complementary or contradictory. This chapter deals with the comparison of EU comprehensive laws model and US sectoral laws model that arise from different cultural and historical background. The main objectives are to compare the current state of consumer’s privacy protection in EU and USA, discuss legal frameworks, propose some best practice implications, and summarize perceived future trends. We must not forget that consumers have the right to communicate and interact, and also to keep the control over their personal data, even after they disclosed it to others.
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