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Data Mining and Warehousing in Pharma Industry
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Author(s): Andrew Kusiak (The University of Iowa, USA)and Shital C. Shah (The University of Iowa, USA)
Copyright: 2005
Pages: 6
Source title:
Encyclopedia of Data Warehousing and Mining
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59140-557-3.ch046
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Abstract
Most processes in pharmaceutical industry are data driven. Company’s ability to capture the data and making use of it will grow in significance and may become the main factor differentiating the industry. Basic concepts of data mining, data warehousing, and data modeling are introduced. These new data-driven concepts lead to a paradigm shift in pharmaceutical industry.
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