The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Designing an Ethical Structure for Social Influence Marketing (SIM)
|
|
Author(s): Stephen Brock Schafer (Digipen Institute of Technology, USA)and Thomas Palamides (Government of Canada, Canada)
Copyright: 2012
Pages: 20
Source title:
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal)and Goran D. Putnik (University of Minho, Portugal)
DOI: 10.4018/978-1-61350-168-9.ch013
Purchase
|
Abstract
Unprecedented advances in media technology have created the need to define ethics for a media-age ontology that combines the dynamics of physics and psychology. This unprecedented human reality has been called the media-sphere, and it appears to have all the dimensions and dynamics of dreams as defined by Carl Jung. Because of the dreamlike dynamics and structural dimensions of the media sphere, its psychological dynamics may be contemplated in terms of Jungian dream analysis which is intrinsically ethical. The Jungian model for dream analysis is structurally and dynamically consistent with the most recent discoveries in cognitive research. Because of its subjective, emotive, interactive integrity as defined by Aristotle’s dramatic unities, dramatic structure is a common denominator for the study of conscious-unconscious cognitive states. This chapter explores the ethics of social influence marketing (SIM) relative to the dynamics and standards of morality implied by cognitive principles of Analytical Psychology.
Related Content
|
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani.
© 2024.
36 pages.
|
|
Shikha Mittal.
© 2024.
21 pages.
|
|
Albérico Travassos Rosário.
© 2024.
31 pages.
|
|
Carla Sofia Ribeiro Murteira, Ana Cristina Antunes.
© 2024.
23 pages.
|
|
Mario Sierra Martin, Alvaro Díaz Casquero, Marina Sánchez Pérez, Bárbara Rando Rodríguez.
© 2024.
17 pages.
|
|
Poornima Nair, Sunita Kumar.
© 2024.
18 pages.
|
|
Neli Maria Mengalli, Antonio Aparecido Carvalho.
© 2024.
16 pages.
|
|
|