Designing Transmedia Journalism Projects

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Author(s): Kevin Moloney (Ball State University, USA)
Copyright: 2018
Pages: 21
Source title: Exploring Transmedia Journalism in the Digital Age
Source Author(s)/Editor(s): Renira Rampazzo Gambarato (National Research University Higher School of Economics, Russia)and Geane C. Alzamora (Federal University of Minas Gerais, Brazil)
DOI: 10.4018/978-1-5225-3781-6.ch006

Keywords: Communication Studies / Digital Communications / Education / Information Science Reference

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Abstract

This chapter explores the design and execution of transmedia journalism projects to inform professional production and academic experimentation. It draws on the author's current project to illustrate real-world production planning. The chapter opens with a discussion of how design thinking and audience targeting apply to this task and contribute to project success. The chapter then elaborates the flow of decisions required for a thorough transmedia plan and finally presents the Refuge project as a design example. This pilot transmedia story network focuses on the single issue of refugees: those who migrate by force, either to escape suffering and deprivation or to build new, more hopeful lives elsewhere. It is the first in a networked series of similar projects that will explore the issues that polarize the electorate in the American West, from economic stratification to religious identity, environment, and gun ownership rights.

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