Developing Regional Destination Marketing Systems

View Sample PDF

Author(s): Glen Hornby (Griffith University, Australia)
Copyright: 2005
Pages: 7
Source title: Encyclopedia of Developing Regional Communities with Information and Communication Technology
Source Author(s)/Editor(s): Stewart Marshall (The University of the West Indies, Barbados), Wal Taylor (Cape Peninsula University of Technology, South Africa)and Xinghuo Yu (Royal Melbourne Institute of Technology, Australia)
DOI: 10.4018/978-1-59140-575-7.ch030

Keywords: Global Information Technology / Government & Law / Information Science Reference / Urban & Regional Development

Purchase

View Developing Regional Destination Marketing Systems on the publisher's website for pricing and purchasing information.

Abstract

Many regional and rural centres in Australia view tourism as an increasingly important area of economic opportunity (Commonwealth of Australia, 2002). With the Internet as an increasingly important source of information for travelers (Zhou, 2004), destination marketing systems have an important role in distributing this information. Destination marketing systems store and distribute information about a diverse and comprehensive range of tourism suppliers, visitor attractions, and events in a particular destination region (Crichton & Edgar, 1995; Frew & O’Connor, 1998). Tourists require a wide variety of information on geographical regions, facilities, attractions, and activities at destinations (Buhalis & Spada, 2000), which destination marketing systems collate and deliver.

The IRMA Community

Research IRM

Developing Regional Destination Marketing Systems

Purchase

Abstract

Related Content

IRMA Sponsors