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Development of the Digital Marketplace in the Fashion Industry
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Author(s): Muhammad Anshari (Universiti Brunei Darussalam, Brunei & Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia), Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei)and Syamimi Ariff Lim (Universiti Brunei Darussalam, Brunei)
Copyright: 2021
Pages: 12
Source title:
Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
Source Author(s)/Editor(s): Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Brunei), Muhammad Anshari (Universiti Brunei Darussalam, Brunei)and Syamimi Ariff Lim (Universiti Brunei Darussalam, Brunei)
DOI: 10.4018/978-1-7998-4984-1.ch012
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Abstract
The rapid development of business gives access to many business organizations to develop a digital marketplace as a platform to become a global market leader. Digital marketplace is a digital platform that facilitates communications and transactions between many sellers and buyers. Developing the digital marketplace is widely used by many business companies to grow their business to attract many local and international customers in order to generate more revenue and maximize values. This chapter presents some development of digital marketplace focusing on the fashion industry. It assessed advantages, disadvantages, and some challenges in the digital marketplace such as managing the growth of the business and customer trust. Among all the products that are purchased online, fashion items are the most famous as many people purchase their clothes through online shopping. The chapter highlights Zalora and FashionValet, the largest and fastest-growing fashion in Southeast Asia.
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