IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Diffusion of Electronic Commerce in Australia: A Preliminary Investigation

Diffusion of Electronic Commerce in Australia: A Preliminary Investigation
View Sample PDF
Author(s): Mohammed A. Quaddus (Curtin University of Technology, Australia)
Copyright: 2000
Pages: 13
Source title: Electronic Commerce: Opportunity and Challenges
Source Author(s)/Editor(s): Syed Mahbubhur Rahman (Minnesota State University, Mankato, USA)and Mahesh S. Raisinghani (Texas Woman’s University, USA)
DOI: 10.4018/978-1-878289-76-6.ch006

Purchase

View Diffusion of Electronic Commerce in Australia: A Preliminary Investigation on the publisher's website for pricing and purchasing information.

Abstract

Diffusion is the process by which a new technology spreads in its usage among a population. This chapter analyses the diffusion process of one aspect of the consumer-to-business electronic commerce (EC) in Australia, namely Internet shopping. The chapter first reviews three popular logistics diffusion models from the literature and then applies them to the EC diffusion data. Results show that the most flexible model is not significant, while the simple diffusion model (Blackman’s) is. It was also found that the past diffusion process had been mostly influenced by the “internal” interactions between the adopters and the potential adopters of EC. Further analysis of the Blackman’s model revealed some high level policy guidelines to enhance the diffusion process further into the future. Limitations of the study and future research directions were also identified.

Related Content

Simriti Popli, Gabriel Wasswa. © 2024. 12 pages.
Pooja Lekhi. © 2024. 8 pages.
Shailey Singh. © 2024. 12 pages.
Shailey Singh. © 2024. 9 pages.
Tanuj Surve, Tuan Nguyen. © 2024. 17 pages.
Pawan Kumar, Sanjay Taneja, Mukul Bhatnagar, Arvinder K. Kaur. © 2024. 17 pages.
Azadeh Eskandarzadeh. © 2024. 15 pages.
Body Bottom