Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Digital Business Strategies

Digital Business Strategies
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Copyright: 2022
Pages: 33
Source title: The Strategies of Informing Technology in the 21st Century
Source Author(s)/Editor(s): Andrew Targowski (Independent Researcher, USA)
DOI: 10.4018/978-1-7998-8036-3.ch012


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This chapter discusses digital strategies that can be used in business contexts. The chapter begins by discussing different enterprise configurations that can be used with computerization. The chapter then provides an overview of enterprise IT services. Next, key indicators of sustainable performance for IT services are analyzed using the balanced score card perspective. The chapter then puts forth a four-part IT management planning model. Next, a strategic model is put forth for integrating business systems, applications, and infrastructure. The chapter then discusses how to align digital and business strategies, and it analyzes the structure of the digital aims and strategies of business. The chapter concludes by applying these concepts to examples.

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