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Digital Model of Bench-Marking for Development of Competitive Advantage

Digital Model of Bench-Marking for Development of Competitive Advantage
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Author(s): Vardan Mkrttchian (HHH University, Armenia), Alexander Bershadsky (Penza State University, Russia), Alexey Finogeev (Penza State University, Russia), Artiom Berezin (Penza State University, Russia) and Irina Potapova (Astrakhan State Architecture and Construction University, Russia)
Copyright: 2018
Pages: 16
Source title: User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
Source Author(s)/Editor(s): Pedro Isaias (Information Systems and Technology Management School, The University of New South Wales, Australia) and Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Evora, Portugal)
DOI: 10.4018/978-1-5225-2826-5.ch014

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Abstract

The chapter deals with the problems of digital modeling and the study of the interaction of the companies competing within the framework of the bench-marking process for definition, understanding and working out the strategy of effective functioning and increasing competitiveness. The companies are considered in the organizational field, representing iterative aggregate system of a big order with a nonlinear feedback where the order is defined by the number of differential equations. The system is described by coupled Van Der Pol differential equations with random right parts and a time lag. The model is built on the example of the market interaction of the two largest retailer networks. The developed model shows the mechanism of competition of the companies' pairs which are suggested to be investigated within the framework of the bench-marking concept.

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