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Digital Transformation and Brokerage Organizing: A Managerial Implication Perspective
Abstract
This chapter focuses on managerial implications when implementing changes such as digital transformations and by doing so needing new organizing. Digital transformation has become a disruptive imperative for how to do business worldwide. A particular organizing function of brokerage will be described and discussed. The broker is an employee whose role is to promote digital innovation through changes in strategic networks of change. The broker role is articulated strategically in the organization, but the employee most often has to create results by gaining influence without formal authority. In the chapter, the role will be discussed from a managing perspective along with suggestions on how to organize and advice when recruiting for this function. Afterward, the broker function will be discussed from an employee perspective with 10 tips and tricks for employees in this role.
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