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Digital Transformation-Driven Business Model Innovation
Abstract
The digital transformation is a global phenomenon that has a tremendous impact on societies and in particular businesses. The continuous changes caused by the digital transformation stimulate business model innovation (BMI). Against this background, this conceptual study analyzes how digital transformation can drive BMI and how companies can coordinate and/or mobilize their resources and strategic efforts to facilitate digital transformation-driven BMI. For this purpose, this study initially classifies different forms of the digital transformation according to their complexity and intensity. It then outlines macro, meso, and micro level catalysts of the digital transformation and their effects on business models. Drawing upon these findings, the study demonstrates that digital transformation-driven BMI should primarily target the creation of integrated digital customer interfaces. Finally, the study conceptualizes a digital transformation-driven BMI framework that supports companies in aligning their BMI efforts with the objective of creating integrated digital customer interfaces.
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