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Disciplined Innovation Conceptual Framework and Adoption Roadmap
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Author(s): Kumar Shalender (Chitkara Business School, Chitkara University, India)and Naman Sharma (Indian Institute of Foreign Trade, India)
Copyright: 2023
Pages: 6
Source title:
Cases on the Resurgence of Emerging Businesses
Source Author(s)/Editor(s): Shefali Saluja (Chitkara Business School, Chitkara University, India), Dhiresh Kulshrestha (Chitkara Business School, Chitkara University, India)and Sandhir Sharma (Chitkara Business School, Chitkara University, India)
DOI: 10.4018/978-1-6684-8488-3.ch020
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Abstract
The role, importance, and significance of innovation can't be overemphasized in this day and age. While innovators would like to work beyond constraints, the enhanced importance of using resources efficiently is fast fuelling the prospects of disciplined innovation in companies across industries. Studies have shown that the presence of constraints and limits actually spur innovation and can prove instrumental in guiding organisations towards enhanced profitability and greater market share. Using real-world case studies, this research emphasized the importance of disciplined innovation and proposed a framework to integrate this characteristic into the functional procedures and operational mechanisms of the company. The findings of the research suggest that constraining the creativity of innovators within the broader framework of accountability is the optimum approach towards achieving a perfect balance between creativity, innovation, and resource consumption to deliver superior customer experiences.
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