Effect of Mobile Phone SMS on M-Health: An Analysis of Consumer Perceptions

View Sample PDF

Author(s): Mahmud Akhter Shareef (North South University, Bangladesh), Jashim Uddin Ahmed (North South University, Bangladesh), Vinod Kumar (Carleton University, Canada)and Uma Kumar (Carleton University, Canada)
Copyright: 2018
Pages: 14
Source title: Health Care Delivery and Clinical Science: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3926-1.ch049

Keywords: Health Information Systems / Medical Information Science Reference / Medicine & Healthcare

Purchase

View Effect of Mobile Phone SMS on M-Health: An Analysis of Consumer Perceptions on the publisher's website for pricing and purchasing information.

Abstract

This chapter is engaged in identifying consumer perceptions regarding short message service (SMS) of the mobile phone as an alternative service delivery channel for Mobile-health (M-health) and studying the cultural impact of this change. In this connection, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was used as the theoretical base to perceive consumer perceptions about M-health. The authors have performed an empirical study of diabetic patients in Bangladesh and Canada. Path analysis was conducted on the results of both samples. Analysis results confirmed that the UTAUT model fits quite nicely in predicting consumer perceptions of M-health-driven mobile technology. It also acknowledged that differences in cultural traits have an impact on consumer behavior.

The IRMA Community

Research IRM

Effect of Mobile Phone SMS on M-Health: An Analysis of Consumer Perceptions

Purchase

Abstract

Related Content

IRMA Sponsors