Enhancing Flexibility in Dispersed Product Development Teams

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Author(s): Preston G. Smith (New Product Dynamics, USA)
Copyright: 2007
Pages: 18
Source title: Higher Creativity for Virtual Teams: Developing Platforms for Co-Creation
Source Author(s)/Editor(s): Steven P. MacGregor (IESE Business School, Barcelona, Spain)and Teresa Torres-Coronas (Universitat Rovira i Virgili, Spain)
DOI: 10.4018/978-1-59904-129-2.ch012

Keywords: Information Science Reference / Media & Communications / Social Computing / Virtual Communities & Virtual Reality

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Abstract

Highly creative product development teams are exploring the unknown. Initial plans are likely to change as they understand better how the customer will use the product they are developing, as competitive products appear, and as new technologies evolve. Thus, a creative team must remain open to change as its plans shift. If the team is dispersed (virtual), the complications of dealing with changes in plans magnify. This chapter provides tools and approaches for being flexible to such changes as creative teams proceed. These include ways of lowering the cost of change, anticipating change, isolating change, and maintaining options as late as possible. Such tools and approaches will help teams working on highly creative projects to take advantage of their creativity, even when they are dispersed over time and distance.

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Enhancing Flexibility in Dispersed Product Development Teams

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