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Entrepreneurial Intensity and Strategic Entrepreneurship: An Empirical Investigation of Women Entrepreneurs
Abstract
In India, the Jammu and Kashmir union territory deserves special attention because of its conflict status and low GDP/high unemployment rate. There is no denying the fact that if the economic condition of J&K is to be strengthened, then entrepreneurial acumen will have to be inculcated in its people including women and supportive entrepreneurial policies will have to be introduced. But for this more and more research will have to be done on women's entrepreneurship. Keeping these things in mind, the present study endeavors to study the impact of two major aspects of women entrepreneurship on each other including entrepreneurial intensity and strategic entrepreneurial behavior (strategic entrepreneurship). For this purpose, the primary data was collected, using structured questionnaire, from 430 women entrepreneurs of Jammu and Kashmir. The study reveals the significant impact of entrepreneurial intensity on strategic entrepreneurial behavior there. Entrepreneurial leadership is found insignificant in the present study.
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