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Entrepreneurial Intent and Opportunities Linkage for the Sustainable Tourism Sector
Abstract
Travel and tourism are emergent new service sectors that are likely to shape and drive economic growth and social change. Tourism is one of the major forces for economic, social, and cultural change in any region, and India is no exception. Tourism as a complex multidimensional phenomenon has attracted increasing scholarly attention during the past three decades from a broad range of disciplines: anthropology, sociology, economics, political science, history, development studies, and business/management. It has also commanded the attention of policymakers, planners, and development practitioners in India. However, what has been lacking for many years is a study that reviews and analyzes the intent and opportunities linkage focused on emergent and new forms of tourism as upcoming entrepreneurial opportunities. Focusing on India, this chapter aims to do that, with an in-depth examination of new forms of tourism followed by entrepreneurial aspects in tourism. Though the discussion pertains to India, the lessons drawn could be applicable to all involved in tourism.
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