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Entropy-Based VIKOR Method and a Case Study: An Evaluation of Websites' Technical and Popularity Performances
Abstract
Due to the rapid advances in Internet technology, the number of websites and the amount of information obtained from websites are increasing day by day. Internet users want to access the website and the information they need more easily and quickly. This is also the case getting news so effectiveness of newspapers' websites in terms of content and the speed at which pages are opened is also an important indicator for users. The purpose of this chapter is to investigate the technical and popularity performance of the newspapers' websites in Turkey. The study will show the applicability of an objective weight-determining method, Entropy technique, for finding the weights of criteria and VIKOR for evaluating websites' technical and popularity performance. As a result of the evaluation, the best websites were determined in terms of technique and popularity, and ranked in terms of overall performance.
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