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European General Practitioners' Usage of E-Health Services
Abstract
Technology plays an increasingly critical role in current markets. Diverse technological innovations are significantly changing how services are provided in different industries (Bitner & Brown, 2000). In this regard, new digital and Internet-related technologies are dramatically modifying how companies, employees, and customers interact in service encounters (Alba, Lynch, Weitz, Janiszewski., Lutz, Sawyer, & Wood, 1997; Hoffman & Novak, 1996). In the health care sector, Internet technologies have the potential to improve the provision of health and patient care services like no other communications medium in the past (Shepherd & Fell, 1997). The health care sector, where interpersonal encounters between health staff and patients determine to a great extent service quality and patient satisfaction, will require diverse modifications, in order to fully benefit from the improvements promised by Internet technologies.
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