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Evaluation of Young Consumers' Remanufactured Products Purchase Intention Within Context of Extended Planned Behavior Theory
Abstract
In this chapter, remanufactured products which have an important place in closed-loop supply chains are examined. The study evaluates the motivation of young consumers who are in close contact with technology within context of extended planned behavior theory. The theoretical model of the research was developed on the basis of the planned behavior theory and the developed model was tested by an empirical study on Ondokuz Mayis University students. As a result of the research, the environmental concerns of young consumers, the environmental knowledge of remanufactured products, and the awareness of remanufactured products positively and significantly affect the attitude towards remanufactured products. The study indicates that attitude and subjective norm related to remanufactured products are positively and significantly affect remanufactured products purchase intention and perceived behavioral control has no significant effect on intent to purchase remanufactured products.
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