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Evolving Digital Communication: An Actor-Network Analysis of Social Networking Sites

Evolving Digital Communication: An Actor-Network Analysis of Social Networking Sites
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Author(s): Mohini Singh (RMIT University, Australia) and Jayan Kurian (RMIT University, Vietnam)
Copyright: 2014
Pages: 16
Source title: Technological Advancements and the Impact of Actor-Network Theory
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-4666-6126-4.ch013

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Abstract

This chapter analyses elements of social networking sites to establish how a combination of heterogeneous elements of technology, media, language, users, data, and information are networked together to provide this new communication media. Social networking sites are also referred to as social media sites, which can be explained using the Actor-Network Theory. Social networking sites have clearly achieved widespread adoption as a new means of communication in a very short time around the globe. An analysis of literature on social networking sites is included in this chapter to reflect the new social networking language and style, the content shared via this media, the mode of use, and the language used for communication, which is a combination of a number of technological and social entities. This chapter explains how the Actor-Network Theory (ANT) can be used to explain social networking and includes some issues for research on this topic.

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