An Examination of Factors Associated with User Acceptance of Social Shopping Websites

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Author(s): Jia Shen (Rider University, USA)and Lauren B. Eder (Rider University, USA)
Copyright: 2013
Pages: 18
Source title: User Perception and Influencing Factors of Technology in Everyday Life
Source Author(s)/Editor(s): Anabela Mesquita (ISCAP/IPP and Algoritmi Centre, University of Minho, Portugal)
DOI: 10.4018/978-1-4666-1954-8.ch004

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce, including social comparison, social engagement, enjoyment as well as perceived ease of use and perceived usefulness. The model was empirically tested, and the results provided strong support. Implications and directions for future research are also discussed.

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An Examination of Factors Associated with User Acceptance of Social Shopping Websites

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