Exploiting Technological Potentialities for Collaborative New Product Development

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Author(s): Pasquale Del Vecchio (University of Salento, Italy), Valentina Ndou (University of Salento, Italy)and Laura Schina (University of Salento, Italy)
Copyright: 2012
Pages: 16
Source title: Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal)and Goran D. Putnik (University of Minho, Portugal)
DOI: 10.4018/978-1-61350-168-9.ch045

Keywords: Business Science Reference / Human Aspects of Business / Media & Communications / Social Networking

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Abstract

By contrast, empirical studies show that there are many large and small companies which do not grasp the opportunities provided by the customers’ contribution. This is due to a number of inhibiting factors that represent barriers for the collaborative innovation. This chapter aims firstly to delineate and validate some of these constraints by using the insights coming out from a case study and secondly to suggest a possible solution in order to overpass some of the barriers identified and to exploit the customers’ knowledge acquired on the web.

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Exploiting Technological Potentialities for Collaborative New Product Development

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