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Exploring the Organizational and Technological Implications on Strategic Business Model Change: A Case Study of One Electronic Marketplace
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Author(s): João Roque (Polytechnic Institute of Gaya, Portugal), José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Jorge Simões (Polytechnic Institute of Gaya, Portugal)and Fernando Almeida (Polytechnic Institute of Gaya, Portugal)
Copyright: 2020
Pages: 24
Source title:
Dynamic Strategic Thinking for Improved Competitiveness and Performance
Source Author(s)/Editor(s): Georgette Andraz (CEFAGE, University of Algarve, Portugal), Helder Carrasqueira (University of Algarve, Portugal & CiTUR, Portugal), Rosaria Pereira (University of Algarve, Portugal)and Rita Baleiro (University of the Algarve, Portugal & CiTUR, Portugal)
DOI: 10.4018/978-1-7998-4552-2.ch002
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Abstract
The purpose of this chapter is to identify and analyze the main organizational and technological factors that play a relevant role in a transformational strategic change inherent in changing the business model supported on the internet. An analysis was made of the different business models, as well as their connection to strategic management and how this is accomplished in the organizational and technological plan. This empirical study, based on the qualitative methodology, focuses on a single case study on a Portuguese company that recently changed its business model. The findings allowed the authors to assess the advantages and challenges posed by the transformation of an initial business based on a website that performs a comparison of prices for an integrated model based on a marketplace, in which customers can make their purchases and access all products, from different stores, in one place.
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