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Factors Affecting Mobile Commerce and Level of Involvement

Factors Affecting Mobile Commerce and Level of Involvement
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Author(s): Frederick Hong Kit Yim (Drexel University, USA), Alan Ching Biu Tse (The Chinese University of Hong Kong, Hong Kong) and King Yin Wong (The Chinese University of Hong Kong, Hong Kong)
Copyright: 2009
Pages: 11
Source title: Selected Readings on Electronic Commerce Technologies: Contemporary Applications
Source Author(s)/Editor(s): Wen-Chen Hu (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-096-7.ch021

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Abstract

Driven by the accelerating advancement in information technology (IT), the penetration of the Internet and other communications services has increased substantially. Hoffman (2000), one of the most renowned scholars in the realm of Internet research, considers the Internet as “the most important innovation since the development of the printing press.” Indeed, the omnipresent nature of the Internet and the World Wide Web (WWW) has been a defining characteristic of the “new world” of electronic commerce (Dutta, Kwan, & Segev, 1998). There are a good number of academics and practitioners who predict that the Internet and the WWW will be the central focus of all commercial activities in the coming decades (e.g., Dholakia, 1998). In particular, Jarvenpaa & Todd (1996) argue that the Internet is alive with the potential to act as a commercial medium and market. Figuratively, discussing the business prospects of the Internet and the WWW is somehow analogous to discussing the Gold Rush of the 19th century (Dholakia, 1995). Admittedly, the close down of a lot of dot.coms since 2000 has been a concern for many people. However, the statistical figures we have up to now show that the growth pattern continues to be exponential. For example, the latest Forrester Online Retail Index released in January 2002 indicates that consumers spent $5.7 billion online in December, compared to $4.9 billion in November Forrester Research, 2002a). There is yet another sign of optimism for online shopping: The Internet Confidence Index (as released in September 2002), jointly developed by Yahoo and ACNielsen, rose 13 points over the inaugural survey released in June 2001, indicating a strengthening in consumers’ attitudes and confidence in e-commerce services (Yahoo Media Relations, 2002). Hence, we believe that the setback is only temporary and is part of a normal business adjustment. The future trend is very clear to us. Everybody, be it multinationals or small firms, should be convinced of the need to be on the Web.

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