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A Framework for Analyzing Social Interaction Using Broadband Visual Communication Technologies

A Framework for Analyzing Social Interaction Using Broadband Visual Communication Technologies
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Author(s): Susan O’Donnell (National Research Council, Canada), Heather Molyneaux (National Research Council, Canada)and Kerri Gibson (National Research Council, Canada)
Copyright: 2010
Pages: 14
Source title: Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends
Source Author(s)/Editor(s): Tatyana Dumova (Point Park University, USA)and Richard Fiordo (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-368-5.ch047

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Abstract

Broadband visual communication (BVC) technologies—such as videoconferencing and video sharing—allow for the exchange of rich simultaneous or pre-recorded visual and audio data over broadband networks. This chapter introduces an analytical framework that can be utilized by multi-disciplinary teams working with BVC technologies to analyze the variables that hinder people’s adoption and use of BVC. The framework identifies four main categories, each with a number of sub-categories, covering variables that are social and technical in nature; namely, the production and reception of audio-visual content, technical infrastructure, interaction of users and groups with the technical infrastructure, and social and organizational relations. The authors apply the proposed framework to a study of BVC technology usability and effectiveness as well as technology needs assessment in remote and rural First Nation (Indigenous) communities of Canada.

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