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Fresh Produce Market Challenges and Opportunities: A Case for the Johannesburg Municipal Fresh Produce Market
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Author(s): Ndiadivha P. Tempia (National Agricultural Marketing Council, South Africa), Elvis Nakana (National Agricultural Marketing Council, South Africa), Makhanana Malungane (University of Pretoria, South Africa)and Marc Wegerif (University of Pretoria, South Africa)
Copyright: 2023
Pages: 22
Source title:
Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation
Source Author(s)/Editor(s): Aluwani Maiwashe-Tagwi (University of South Africa, South Africa), Ailweli Solomon Mawela (University of South Africa, South Africa)and Phineas Khazamula Chauke (University of South Africa, South Africa)
DOI: 10.4018/978-1-6684-4780-2.ch007
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Abstract
This chapter examines the functioning of the national fresh produce markets (NFPMs) with specific reference to three themes: 1) challenges in the regulatory environment and the importance of social relation, 2) networks in shaping the functioning of the NFPMs alongside the narrow economic relations that exist among the market participants in the NFPMs, and 3) the importance of the informal sector for the NFPMs and the distribution of fresh produce. Specific reference is made to the Johannesburg Fresh case study for the Johannesburg Fresh Produce Market (JFPM). The chapter proposes solutions to the mentioned challenges.
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