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From Business Intelligence to Big Data: The Power of Analytics
Abstract
Boundaries between business intelligence (BI), big data (BD), and big data analytics (BDA) are often unclear and ambiguous for companies. BD is a new research challenge; it is becoming a subject of growing importance. Notably, BD was one of the big buzzwords during the last decade. BDA can help executive managers to plan an organization's short-term and long-term goals. Furthermore, BI is considered as a kind of decision support system (DSS) that can help organizations achieving their goals, creating corporate value and improving organizational performance. This chapter provides a comprehensive view about the interrelationships between BI, BD, and BDA. Moreover, the chapter highlights the power of analytics that make them considered as one of the highly impact's organizational capability. Additionally, the chapter can help executive managers to decide the way to integrate BD initiatives as a tool, or as an industry, or as a corporate strategy transformation.
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