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Geospatial Mashups in Web GIS for Tourism Infrastructure: Internet-Based Channel Perspective Promotional Measures
Abstract
A Mashup is the process of merging multiple sources of data, both spatial and non-spatial, into a single integrated spatial display. It is about extracting spatial data from a non-spatial source and combining with other spatial data and finally displaying it on a map. Mashups can potentially combine any type of contents and functions over the web, regardless of whether a formal interface of programming is available (Fu et al., 2011). The present study discusses the basic architecture of the Geospatial Mashups in Web GIS and its application in tourism promotion.
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