Getting New Business Contacts in Foreign Markets through Social Networking Sites: Perspectives from Professionals of Basque Region in SPAIN

View Sample PDF

Author(s): Aitziber Nunez-Zabaleta (University of the Basque Country UPV/EHU, Spain), Elena Olabarri (University of the Basque Country UPV/EHU, Spain)and Sergio Monge-Benito (University of the Basque Country UPV/EHU, Spain)
Copyright: 2017
Pages: 18
Source title: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Source Author(s)/Editor(s): Vladlena Benson (University of West London, UK), Ronald Tuninga (Kingston Business School, UK)and George Saridakis (Kingston University, UK)
DOI: 10.4018/978-1-5225-0559-4.ch018

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Being able to find information, people and expertise helps business to grow and remain competitive. Professional networking using the web 2.0 is providing entry opportunities into international markets, allowing professional workers to interact with both workers and companies in markets worldwide. For that reason our research seeks identify the Social Networking Sites (SNSs) used with business purposes by professional workers, as well as to test the importance given by workers of the Basque Country region in Spain, to the use of social networks, particularly SNSs, to find new professionals around the world and help the workers network. Business Networking is a valuable way to expand knowledge, learn from the success of others, attain new clients and tell others about the business.

The IRMA Community

Research IRM

Getting New Business Contacts in Foreign Markets through Social Networking Sites: Perspectives from Professionals of Basque Region in SPAIN

Purchase

Abstract

Related Content

IRMA Sponsors