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Getting Started with Social Media for Knowledge Management
Abstract
This chapter explores how, as social media tools and platforms become more common inside organizations, KM teams need to incorporate them into their toolbox. It is necessary to learn how they work and how they can be used to be effective in accomplishing the organization's knowledge and information-related goals. It is not as easy as jumping onto Facebook or Twitter and suddenly engaging. The technology is more difficult to set up; getting buy-in from senior executives is not always easy; and getting a sufficiently wide adoption of the tools can be a challenge if employees are not ready for it. Planning and change management are needed to encourage success.
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