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Google AdSense as a Mobile Technology in Education
Abstract
Google AdSense, a cost per click (CPC) advertising programme for those wishing to place ads on their website. Arguable viewed as promising in business, this literature review identifies key features of this promise when applied to education. This chapter connects business and education to identify Google AdSense as a valid tool and subject matter to be considered for use within the mobile and wearable technology curriculum. This chapter suggests considering positive outcomes generated using Google AdSense for incorporation into an education curriculum. Google AdSense should be applied to create more reasons to attract diverse user groups. This chapter also identifies the importance of Google needing a set of regulatory policies and procedures to avoid misuse of Google AdSense. In cases where monetary transactions occur, a possibility of violating the set terms and conditions exists. The chapter concludes with a clear call for inclusion of Google AdSense in an education curriculum.
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