The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Green Attitudes and Thinking in The New Green Market: Using Mathematical Modeling to Satisfy Green Customers' Needs
Abstract
People are concerned by the implications of product consumption on their health, which is why they become followers of a healthy and sustainable lifestyle, using green products and becoming aware of a sustainable environment. To have a viable business and to respond to customers' needs, the organization must have an attractive product that offers utility, value, health, joy, and satisfaction to consumers. This chapter analyses a few approaches regarding the implementation of green marketing policies and the situation of green marketing in the world and in Romania. Green customers' behaviour in choosing a green product (using Markov chains), the impact this could have on the number of specialists and the surfaces used in ecological agriculture on green production (using a regression function) are also anaylsed, and the author developed some measures in order to improve companies' involvement in implementing green activities.
Related Content
Aditi Nag.
© 2026.
48 pages.
|
Mayur Thakur, Shikha Sharma, Trilochan Kumar.
© 2026.
44 pages.
|
Partha Mukhopadhyay, Prachee Parwanee.
© 2026.
36 pages.
|
Kamaraj Kalaimathy, Chathana Thagavel, Sofiya M. Karunanithi.
© 2026.
30 pages.
|
İlhami Ay, Murat Dal.
© 2026.
34 pages.
|
Vinupandyan Lakshmanan.
© 2026.
32 pages.
|
Muhammad Usman Tariq.
© 2026.
28 pages.
|
|
|