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Growth in Sport Media and the Rise of New Sport Fandom
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Author(s): Andrew Kim (University of Georgia, USA), Tyreal Yizhou Qian (Louisiana State University, USA), Hyun-Woo Lee (Texas A&M University, USA), Brandon Mastromartino (University of Georgia, USA)and James J. Zhang (University of Georgia, USA)
Copyright: 2020
Pages: 22
Source title:
Multidisciplinary Perspectives on Media Fandom
Source Author(s)/Editor(s): Robert Andrew Dunn (East Tennessee State University, USA)
DOI: 10.4018/978-1-7998-3323-9.ch009
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Abstract
Most aspects of life in contemporary societies permeate and are reciprocally influenced by the media. Sports are no exception. Each has influenced and depended on the other for its popularity and commercial success. Sports fans are individuals interested in and following sports through their psychological connections with teams or athletes. Nowadays, sports fans can watch different kinds of sport games or follow their favorite teams and athletes via various media platforms. Modern technology has substantially transformed the ways sports are consumed and has even created new platforms, such as esports. This chapter highlights modern sport fandom by starting from an overview of its growth with mainstream media and disentangling the currently intertwined dynamics of emerging trends. In particular, the authors discuss modern sport fandom by shedding light on the similarities and differences, underlining what causes, channels, and sustains individuals to consume sports, examining the consequences and results of fandom and highlighting contemporary research and developmental trends.
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