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Gubernatorial Rhetoric and Public Responsiveness

Gubernatorial Rhetoric and Public Responsiveness

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Author(s): Robert E. Crew (Florida State University, USA)and Christopher J. Lewis (University of West Florida, USA)
Copyright: 2014
Pages: 10
Source title: Communication and Language Analysis in the Public Sphere
Source Author(s)/Editor(s): Roderick P. Hart (University of Texas - Austin, USA)
DOI: 10.4018/978-1-4666-5003-9.ch010

Keywords: Communications Theory / Information Science Reference / Literacy and Language Studies / Media & Communications

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Abstract

This chapter examines the relationship between the rhetorical styles utilized by American governors and public responsiveness. Using DICTION, the authors code 564 State of the State addresses delivered by 156 governors during a 12 year time period and relate variations in the resulting styles to measures of gubernatorial approval. The analysis suggests that variations in two elements of rhetorical style, creativity and optimism, affect levels of approval.

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