Has Malaysia Grown a Unicorn?: Examining Gen Z Entrepreneurship Intention and Its Propensity Factor

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Author(s): Nurul Hidayana Mohd Noor (Universiti Teknologi MARA, Malaysia)
Copyright: 2023
Pages: 20
Source title: Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention
Source Author(s)/Editor(s): Ramakrishna Yanamandra (Skyline University College, UAE)and Logaiswari Indiran (Universiti Teknologi Malaysia, Malaysia)
DOI: 10.4018/978-1-6684-8781-5.ch016

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

The study aims to determine the mediation influence of self-efficacy towards the relationships between entrepreneurial network, social support, and Gen Z entrepreneurship intention. This study adapted the survey method using a questionnaire. The sample consisted of 400 Gen Z using a multi-stage sampling technique. The population of the study was Malaysian Gen Z, who live in the Central Region of Peninsular Malaysia. The data analysis method is divided into two parts, namely descriptive analysis and structural equation modeling (SEM). The study discovered that self-efficacy mediates the relationships between entrepreneurial network, social support, and Gen Z entrepreneurship intention. This study generates knowledge, ideas, and strategies for developing future entrepreneurial activities and programs. This study was significant due to its effort to understand the phenomenon of entrepreneurship on the psychological characteristics of those who want to start a business.

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Has Malaysia Grown a Unicorn?: Examining Gen Z Entrepreneurship Intention and Its Propensity Factor

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