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Historical Data Analysis through Data Mining from an Outsourcing Perspective: The Three-Phases Model

Historical Data Analysis through Data Mining from an Outsourcing Perspective: The Three-Phases Model
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Author(s): Arjen Vleugel (Utrecht University, The Netherlands), Marco Spruit (Utrecht University, The Netherlands)and Anton van Daal (In Summa, The Netherlands)
Copyright: 2012
Pages: 25
Source title: Organizational Applications of Business Intelligence Management: Emerging Trends
Source Author(s)/Editor(s): Richard T. Herschel (Saint Joseph’s University, USA)
DOI: 10.4018/978-1-4666-0279-3.ch017

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Abstract

The process of historical data analysis through data mining has proven valuable for the industrial environment. There are many models available that describe the in-house process of data mining. However, many companies either do not have in-house skills or do not wish to invest in performing in-house data mining. This paper investigates the applicability of two well-established data mining process models in an outsourcing context. The authors observe that both models cannot properly accommodate several key aspects in this context; therefore, this paper proposes the Three-phases method, which consists of data retrieval, data mining and results implementation within an organization. Each element is presented as a visual method fragment, and the model is validated through expert interviews and an extensive case study at a large Dutch staffing company. Both validation techniques substantiate the authors’ claim that the Three-phases model accurately describes the data mining process from an outsourcing perspective.

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