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How Social Factors Influence Implicit Knowledge Construction on the Internet
Abstract
The influence of Internet on knowledge acquisition increases as it became the primary source of reference, especially for young generations. Therefore, it is important to understand how social factors and Internet influences not only explicit but also implicit knowledge construction. Several theories explain the impact of the social groups on the knowledge formation as Social Cognitive Theory of Bandura and Lay Epistemic Theory of Kruglanski. Thus, the authors propose an analysis of the implicit knowledge construction processes through the theoretical overview of Internet communication. More specifically, they discuss how the mechanisms of Internet increase the social and group impact on the implicit knowledge processes.
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